Coors Brewing Company
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The Coors Brewing Company is a regional division of the Molson Coors Brewing Company. The brewery is located in Golden, Colorado, and is the world’s largest brewery on a single site.
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History
The Coors Brewing Company is the principal subsidiary of the Adolph Coors Company. In 1873, German immigrant Adolph Coors established a brewery in Golden, Colorado. His pale lager, nicknamed the "Banquet Beer" and now known as “Coors Original”, is said to take its flavor from the pure water of the Rocky Mountains. Coors’ company survived the prohibition era in America by diversifying to manufacture other products including such as malted milk and ceramics.
In 1959, Coors became the first American brewery to package beer in an all-aluminum two-piece beverage can.
For much of its history, Coors beer was a regional product mostly confined to western American. The major reason is that Coors beer is not pasteurized. Therefore, the distance to which the shipments could be delivered was limited by the amount of time the beer could remain refrigerated.
This made Coors beer a novelty on the eastern coast. Visitors to the western states would return east with a case of the brew. This iconic status was reflected in pop culture in the movie 'Smokey and the Bandit'. The movie centered around an illegal shipment of Coors from Texas to Georgia Georgia. The company was finally able to establish a nationwide distribution network in the U.S. in the early 1990s.
On July 22, 2004 the Coors Brewing Company announced that they would be merging with the Molson Brewing Company. On February 9, 2005; the two companies merged into the Molson Coors Brewing Company.
Labor Issues
Coors has a long history of labor strife that came to a head in the late 1970s with a nationwide boycott led by the AFL-CIO, the nation's largest union. A Federal Lawsuit by the Equal Employment Opportunity Commission in 1975 ended in a settlement with the company agreeing not to discriminate against blacks, Mexican-Americans, and women. By 1979, the boycott continued and the union was broken.
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