Coors Light

From Beeripedia the Beer Wiki

Coors Light, the "Silver Bullet", a 4.2% abv pale lager first brewed in 1978 as a low calorie beer. It is Coors top selling brand, and the third-best selling beer in the United States It has won several medals for "American-Style Light Lager" at the Great American Beer Festival, and is the official beer sponsor of the NFL and the NFL Network.

In 2006, a "frost brew liner", referring to the "Frost Brewed" branding, was introduced. The inventors Green and Hannell claim the liner was created by accident during an experiment for the United States military. After a year long trial for trademark rights between Hannell and Green, the jury ruled in favor of Green and he sold it to Coors for an unspecified, million dollar contract. His liner is sometimes referred to as "C-", or "C minus"

The nickname “Silver Bullet” originated from the at the University of California Alumni Association summer family camp, The Lair of the Golden Bear. It arose from staff members as a casual reference to the drink due to it’s slender silver cans. The name was then immortalized when one of the former members of the camp staff used it as a marketing campaign and the name has stuck ever since.

Coors Light puts on major promotions at Halloween, including the "Beer Wolf" and plugs by Elvira, tying in with the Silver Bullet theme. Coors Light bottles feature a cold temperature sensitive label using Chromazone™ ink. When the mountains on the label turn blue, the beer is at optimal drinking temperature and is as cold as the Rockies.