Miller Lite
From Beeripedia the Beer Wiki
Miller Lite is brewed by the Miller Brewing Company.
The beer is commonly referred to as the "Lite" beer.
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About the Beer
Miller Lite is the name of a popular pilsner beer sold by the Miller Brewing Company of Milwaukee, Wisconsin. Some sibling beers would include Miller Genuine Draft and Miller High Life.
History
Essentially, Miller Lite was the first mainstream light beer. After its first inception as "Gabinger's Diet Beer, which was created by the Rheingold Brewery in New York in 1967, the recipe was literally given by the inventor of the light beer process to one of Miller's competing breweries, Chicago's Meister Brau, which came out with the Meister Brau "Lite" brand in the early '70's.
When Miller acquired Meister Brau the recipe was reformulated and relaunched as "Miller Lite" in 1975, and heavily marketed using masculine pro sports players and other macho figures of the day in an effort to sell to the key beer-drinking male demographic. Miller's approach worked where the two previous light beers had failed, and Miller's early production totals of 12.8 million barrels quickly increased to 24.2 million barrels by 1977 as Miller rose to 2nd place in the American brewing marketplace. Other brewers responded, especially Anheuser-Busch with its heavily advertised Bud Light in 1982, which eventually overtook Lite in 1994. In 1992 light beer became the biggest domestic beer in America.
In 2008, Miller Brewing test-marketed 3 craft beers under the Miller Lite brand. These beers were marketed as Miller Lite Brewers Collection. The beers include an Amber, Blonde Ale, and Wheat.
Awards
Miller Lite's Award Winning Taste
- 1996 World Beer Cup
- Gold in Best American-Style Light Lager
- 1998 World Beer Cup
- Gold in Best American-Style Light Lager
- 2002 World Beer Cup
- Gold in Best American-Style Light Lager
- 2003 World Beer Cup
- Silver in Best American-Style Light Lager
- 2006 World Beer Cup
- Gold in Best American-Style Light Lager
